Amazon takes aim at fake listings; Lay’s hopes its new chips are music to your mouth
FOX Business Briefs: Amazon is launching a new anti-counterfeiting program called Project Zero in an effort to better protect brands from scammers; Lay’s is launching three new flavors of chips inspired by genres of music.
Amazon is expected to get more transparent about counterfeit products sold by third-party sellers on its platform, a person familiar with the company's initiative said.
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Some luxury brands like Swatch have either backed out of plans to sell on Amazon or had no intention of selling goods on Amazon in the first place due to the tech giant's counterfeit problem, which has expanded in relation to an increase in third-party Chinese sellers on its platform as the company faces competition from the likes of Alibaba and eBay.
While eBay's counterfeit problem appears to be more serious, according to numbers compiled by The Counterfeit Report, Amazon is significantly more popular in terms of market size and its impact on the American public. The tech giant, therefore, has come under heavier scrutiny than other sites that work with third-party sellers for its counterfeit problem.